Louis Vuitton has launched several new watch collections in a bid to impress customers with the depth of its technical prowess. The star of the new watches, which were unveiled in the company’s Manhattan headquarters on Tuesday, is the Tambour Mystérieuse.


Priced at about 200,000 euros, or $265,000 at current exchange, the watch has a round dial and is comprised of a mechanism that is encapsulated by two sapphire crystal discs, allowing the watch itself to float within the bezel framing it.

With an eight-day, eight-hour power reserve, the unisex watches are available for custom order with options such as monogramming the second hand with the wearer’s initials, selecting gemstones to place on the platinum, white, yellow or red gold case, and straps which come in any leather.

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